Before you can send your eCards, you first need to create them. In this guide, we’ll show you how to design, edit, customize, and prepare your first eCard design for sending via email mailing.
General settings
Before you are able to send your eCards, they have to be created first. To create a new eCard please select Greeting & Christmas Cards> eCard > Create eCard in the main menu.
1. Select source
At the start, you have three options:
A. Select a ready-made eCard design from the Power eCard library
B. Duplicate an existing eCard
C. Create a blank new eCard using any format
Regardless of the option you choose, you can fully customize both the eCard itself and the accompanying email to suit your preferences—even if you use an existing design as your starting point.
So the key question is: Do you want to start from scratch with a blank format, or simply adapt and expand an existing design (from the gallery or your previous cards)?
2. Choose a design
Option A: Design from the Power eCard Library
Our library offers a wide selection of pre-designed formats that you can fully customize or use as they are. If you choose to use an eCard from the gallery, you’ll be taken to an overview of all available free card formats. Various filters are available to help you quickly find the perfect format.
You can preview both the card and its accompanying email using the preview buttons, then confirm your selection by clicking Next.
Video Tutorial
Option B: From your existing eCards
This option is useful for you if you have already produced eCards or designs in your system and need to duplicate and customize a card based on them. Instead of the cards from our library, the cards you have already added to your system are displayed here.
Option C: Create blank, new eCard
With this variant, you can create your personal eCard completely freely and without presettings. This is useful if you want to use an individual design that is not based on one of our templates.
In step 2, you can first select the card format that determines the basic structure and animation of your eCard. You have the possibility to view the individual templates and then confirm by clicking on “continue”.
Video Tutorial
3. Select language
Once you have chosen a design, you can select one or more language versions for the eCard. Our templates are available with German and English standard texts, but you can create any number of additional language versions of your card.
4. Define Metadata
Localizations
Finally, you will be asked to assign a title for the eCard osscasion and can upload a new preview image if you do not want to use the one from the template. This will make it easier for you to identify this eCard later in the list of your cards during the mailing process.
With a final click on “Save” you have completed the basic setup of your first eCard. Now the created localizations are displayed and you can take care of the actual design of your eCard. Each eCard can be customized individually for each language version.
General eCard Settings
Basic properties and e-mail reply address
By clicking on Edit Settings, you can configure the eCard occasion, select the format, set the preview image, and adjust the mailing settings.
Under Email Reply Settings, you can specify whether recipients can reply directly to your eCard email. To enable this, check the box for Enable e-mail reply.
Lock personalizations
If the eCard created by admins should not be changed by regular users, you can also prevent this in the eCard properties of your card with the Lock personalization feature.
There you set a check mark at Lock personalization editing, so that normal users can no longer change the eCard greeting texts. For admins this is still possible.
If a user tries to change the eCard greeting text even though it is blocked, the following message will be displayed in the next step: Your administrator has blocked changing the personalisation markers. Please do not change them.
Edit localizations
If you selected a card from the gallery, your card will already be pre-filled with the chosen format’s data (images, text, colors).
If you created your card based on one of your existing formats, it will be populated with the original data from that format. This is a copy of the original data—your source format remains unchanged.
If you selected a new, blank eCard, your format will be pre-filled with sample data (demo images and placeholder text).
On the right side, the live editor provides a real-time preview of your changes—both for the eCard and the accompanying email. Using the blue pencil icon in the top left, you can also edit the names of the individual language versions of your eCard.
1. Basic settings
Here’s a slightly smoother version of your sentence in American English:
While in edit mode (Live Editor), you can modify your eCard’s basic settings at any time. Simply click the blue pencil icon to access the settings for the specific card version or localization and update your eCard’s title.
A pop-up will appear, allowing you to change the language and title of the card version. The title helps you identify the eCard and will later be visible to your recipient as the page title in the browser window.
2. Design your eCard
After you have made the basic settings, we will proceed with the actual shaping of your Power eCard.
Here you adjust the greeting text and the card layout to your personal wishes.
Edit Greetings
Video Tutorial
Text Tutorial:
Click the green Edit button to open the Live Editor.
You now have the option, under eCard Content > Greeting Text, to edit the text on the right inside page of your card.
The personalized salutation is defined in three fields located below the greeting text. In the fields Salutation (male), Salutation (female), and Salutation (neutral), you can determine how your recipients will be addressed by adding or removing [receiver_title], [receiver_firstname], or [receiver_lastname].
For example, if you want to address your recipients informally by first name, the salutation could be: “Dear [receiver_firstname]”. For a formal address using the last name, you might use: “Dear Mr. [receiver_lastname]”. This process should be repeated for all salutation fields. Finally, save your changes at the top left.
If desired, you can place your profile picture and signature on the eCard by checking the box Show signature image.
Define eCard layout
In the eCard Content tab, upload an image (max. 2 MB) or video (max. 100 MB) for each card page. Alternatively, you can set a background color for the pages in the eCard Settings> eCard Size and Design tab.
In the eCard size and design section, first set the dimensions of your eCard and the text margin from the card edge.
In the Page Background tab, design the background on which your eCard opens—using either an image, a video, or a color of your choice. Here, you can also optionally add an animation effect.
Under eCard Behavior, define the folding or rotation direction of your eCard.
If desired, you can also customize the navigation elements and the labels for flipping through the card. This setting can be found under eCard size and design → Design Folding Function.
Video Tutorial
3. Design the email
At the end you edit the e-mail with which your Power eCard will arrive. Here you can personalize the e-mail text and have various options for customizing the appearance of the e-mail.
Edit email text
In the Edit Email tab of the Live Editor, adjust the content under Body to customize the text of your email.
First, create the subject line and the personalized email text. Here, you can also customize the salutation using personalization markers. Optionally, you can add a closing text in the Footer section, which will appear at the bottom of the email.
Set Email Layout
Under Design, add an image to both the header and footer of your email. The optimal image width for header and footer is 600px.
Next, set the background color for the text area and outer area, and choose the text color and font style.
Edit Email button
If needed, adjust the label of the link button that invites recipients to open the eCard. Then customize the button’s design by setting the font size, text and background color, as well as the shape and border according to your preferences.
Video Tutorial
Done – your Power eCard is now ready for use!
If you now save your settings, you will return to the overview of the localizations of your Power eCard. Here you have the possibility to preview your eCard again.
When everything fits, your new Power eCard is ready for mailing!
